Status: Active Brand
Record ID: BA-2026-0002
Founded: 2020
Headquarters: Guangzhou, China
Primary Category: Apparel and Clothing
Official Amazon Storefront: https://www.amazon.com/stores/EastFantasy/page/7AD79C62-7476-47D4-9227-91A9EEE270A9
Last Updated: February 2026

East Fantasy Brand Profile

1. Brand Overview

East Fantasy is a consumer apparel brand specializing in fashion-forward clothing for the global online retail market. Established in 2020, the brand operates through major international marketplaces, with a primary presence on Amazon U.S.

Focused on accessibility, variety, and trend-responsive design, East Fantasy delivers a broad range of apparel products tailored to modern consumers seeking style and comfort.

The brand’s official retail presence is its Amazon storefront, where it directly serves customers across the United States.

2. Founding & Background

East Fantasy was founded in 2020 in Guangzhou, China — one of the world’s leading hubs for apparel manufacturing and international trade.

The brand operates under:

Legal Entity: guangzhoushiqingyunkuajingdianshangyouxiangongsi
Business Model: Cross-border e-commerce apparel distribution

Leveraging Guangzhou’s established garment supply chain ecosystem, East Fantasy integrates product sourcing, development, and international marketplace distribution to serve overseas markets efficiently.

3. Core Product Categories

East Fantasy holds U.S. Trademark Registration No. 90424828, registered for apparel and clothing goods.

The registered goods include:

• Sweatshirts
• T-shirts
• Dresses
• Jeans
• Jackets
• Blazers
• Sleepwear
• Shoes
• Hats & Headwear
• Sweaters
• Pants & Shorts
• Leggings
• Rompers & Jumpsuits
• Suits
• Socks
• Scarves
• Coats
• Skirts
• Overalls
• Shirts
• Tops

The trademark registration reflects the brand’s structured presence within the fashion apparel category and its compliance with U.S. intellectual property standards.n indicates a broad focus on fashion apparel and related clothing items.

4. Market Presence

East Fantasy maintains an active and continuously updated storefront on Amazon.com (United States marketplace).

Primary Distribution Channel: Amazon U.S.
Retail Model: Direct-to-consumer (DTC) via marketplace
Geographic Focus: United States

The brand operates as an online-first label, optimizing marketplace distribution efficiency and customer accessibility.

5. Brand Positioning

East Fantasy positions itself within the contemporary fashion essentials segment, offering versatile apparel suitable for daily wear, seasonal updates, and casual styling.

The brand emphasizes:

• Wide product assortment
• Trend-aligned styles
• Accessible pricing
• Direct-to-consumer availability

As an e-commerce-native brand, East Fantasy focuses on operational agility and product responsiveness within the competitive online apparel space.

6. Competitive Landscape

East Fantasy operates in the global online fashion market, particularly within the Amazon U.S. apparel ecosystem.

The brand competes alongside:

• Marketplace-native private labels
• Cross-border fashion brands
• Contemporary basics apparel sellers

Its competitive approach centers on assortment breadth, marketplace efficiency, and consumer accessibility rather than physical retail expansion.

7. Consumer Insights Summary

Customer interaction primarily occurs through:

• Amazon product reviews
• Ratings and feedback systems
• Marketplace customer service channels

This direct marketplace engagement model enables transparent consumer feedback and measurable product performance metrics.

8. Brand Timeline

2020 — Brand established in Guangzhou, China
2020–Present — Active operations via Amazon U.S. marketplace
2021–2026 — Continued category expansion within registered apparel classes

9. Frequently Asked Questions

What is East Fantasy known for?
East Fantasy is known for offering a broad range of fashion apparel through its Amazon storefront.

Is East Fantasy an active brand?
Yes. The brand maintains active product listings and ongoing operations on Amazon U.S.

Where is East Fantasy based?
The brand is headquartered in Guangzhou, China.

What products does East Fantasy sell?
The brand sells apparel items including T-shirts, dresses, jeans, jackets, sweaters, sleepwear, shoes, and other registered clothing categories under U.S. Trademark No. 90424828.

Sources (By Type)

• Official Amazon Storefront (https://www.amazon.com/stores/EastFantasy/page/7AD79C62-7476-47D4-9227-91A9EEE270A9)
• U.S. Trademark Registration No. 90424828
• Public marketplace listings

Disclaimer

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Brand owners or authorized representatives may request corrections or updates through official submission channels.

Record Information

Record ID: BA-2026-0002
Status: Active Brand
First Published: February 2026
Last Updated: February 2026